Data Policy of the ivana App Service

ivana technologies UG
Panoramastraße 143
69126 Heidelbergn
Germany

This policy describes the information that we process to support ivana technology UG’s “ivana”.

I. What kinds of information do we collect?
To provide the ivana technologies UG Products, we must process information about you. The type of information that we collect depends on how you use our Products.
Things that you and others do and provide:

  • Information and content you provide. We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created. It can also include what you see through features that we provide, such as our camera, so we can do things such as suggest masks and filters that you might like, or give you tips on using portrait mode. Our systems automatically process content and communications that you and others provide to analyse context and what's in them for the purposes described below. Learn more about how you can control who can see the things you share. Data with special protections: You can choose to provide information in your ivana profile fields or life events about your religious views, political views, who you are 'interested in' or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) is subject to special protections under EU law.
  • Networks and connections. We collect information about the people, accounts and Pages that you are connected to and how you interact with them across our Products, such as people you communicate with the most or groups that you are part of. We also collect contact information if you choose to upload, sync or import it from a device (such as an address book or call log or SMS log history), which we use for things such as helping you and others find people you may know and for the other purposes listed below.
  • Your usage. We collect information about how you use our Products, such as the types of content that you view or engage with, the features you use, the actions you take, the people or accounts you interact with and the time, frequency and duration of your activities. For example, we log when you're using and have last used our Products, and what posts, videos and other content you view on our Products.
  • Things others do and information they provide about you. We also receive and analyse content, communications and information that other people provide when they use our Products. This can include information about you, such as when others share or comment on a photo of you, send a message to you or upload, sync or import your contact information.

    • Device Information
    As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. For example, we use information collected about your use of our Products on your phone to better personalise the content (including ads) or features that you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad that we showed you on your phone on a different device. Information we obtain from these devices includes:
  • Device attributes: information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.
  • Device operations: information about operations and behaviours performed on the device, such as whether a window is in the foreground or background, or mouse movements (which can help distinguish humans from bots).
  • Identifiers: unique identifiers, device IDs and other identifiers, such as from games, apps or accounts that you use, and Family Device IDs (or other identifiers unique to ivana technologies UG products associated with the same device or account).
  • Device signals: Bluetooth signals, information about nearby Wi-Fi access points, beacons and mobile phone masts.
  • Data from device settings: information you allow us to receive through device settings that you turn on, such as access to your GPS location, camera or photos.
  • Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed and, in some cases, information about other devices that are nearby or on your network, so we can do things such as help you stream a video from your phone to your TV.
  • Cookie data: data from cookies stored on your device, including cookie IDs and settings.Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones and other devices. Other technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, are used for similar purposes. In this policy, we refer to all of these technologies as 'cookies'. We use cookies if you have a ivana account. Cookies enable ivana technologies to offer the ivana Products to you and to understand the information that we receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. This policy explains how we use cookies and the choices you have. Except as otherwise stated in this policy, the Data Policy will apply to our processing of the data that we collect via cookies.
  • Authentication: We use cookies to verify your account and determine when you're logged in so that we can make it easier for you to access the ivana technologies UG Products and show you the appropriate experience and features. Security, site and product integrity: We use cookies to help us keep your account, data and the ivana technologies UG Products safe and secure. Advertising, recommendations, insights and measurement: We use cookies to help us show ads and to make recommendations for businesses and other organisations to people who may be interested in the products, services or causes they promote. Site features and services: We use cookies to enable the functionality that helps us provide the ivana technologies UG Products.
  • Performance: We use cookies to provide you with the best experience possible. Analytics and research: We use cookies to better understand how people use the ivana technologies UG Products so that we can improve them.


    • II. How do we use this information?
    We use the information that we have (subject to choices you make) as described below and to provide and support the ivana technologies UG Products and related services described in the General User Terms. Here's how:
    Provide, personalise and improve our Products.
    We use the information that we have to deliver our Products, including to personalise features and content (including your ads) and make suggestions for you (such as groups or events that you may be interested in or topics that you may want to follow) on our products. To create personalised Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data that we collect and learn from you and others (including any data with special protections that you choose to provide where you have given your explicit consent); how you use and interact with our Products; and the people, places or things that you're connected to and interested in on and off our Products.
  • Location-related information: We use location-related information – such as your current location, where you live, the places you like to go, and the businesses and people you're near – to provide, personalise and improve our Products, including ads, for you and others. Location-related information can be based on things such as precise device location (if you've allowed us to collect it), IP addresses and information from your and others' use of ivana technologies UG Products (such as check-ins or events that you attend).
  • Product research and development: We use the information we have to develop, test and improve our Products, including by conducting surveys and research, and testing and troubleshooting new products and features.
  • Ads and other sponsored content: We only show broad ads that our audience might enjoy. This is not based on your data, but on our perception what the ivana community likes.

    • Promoting safety, integrity and security.
    We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off of ivana technologies UG Products. For example, we use data that we have to investigate suspicious activity or violations of our Terms or Policies, or to detect when someone needs help.

    Communicate with you.
    We use the information that we have to send you marketing communications, communicate with you about our Products and let you know about our Policies and Terms. We also use your information to respond to you when you contact us.\n\nResearching and innovating for social good.
    We use the information we have (including from research partners we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being. For example, we analyse information we have about migration patterns during crises to aid relief efforts.

    III. How is this information shared?
    Your information is shared with others in the following ways:
  • Sharing on ivana technologies UG Products
    • If you post, all other users can see your content, so we advise you to be careful what you post.
  • Sharing with third-party partners
    • We only share Data with Google’s Firebase. Please visit their data policy here.

    IV. What is our legal basis for processing data?
    We collect, use and share the data that we have in the ways described above:
  • as necessary to fulfil our General Terms of Use;
  • consistent with your consent, which you may revoke at any time by contacting us via info@ivana.tech;
  • as necessary to comply with our legal obligations to protect your vital interests, or those of others
  • as necessary in the public interest and
  • as necessary for our (or others') legitimate interests, including our interests in providing an innovative, personalised, safe and profitable service to our users and partners, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data.

    • V. How can you exercise your rights provided under the GDPR?
    Under the General Data Protection Regulation, you have the right to access, rectify, port and erase your data (please contact us via info@ivana.tech). You also have the right to object to and restrict certain processing of your data. This includes:
  • The right to object to our processing of your data for direct marketing, which you can exercise by using the 'unsubscribe' link in such marketing communications, and
  • The right to object to our processing of your data where we are performing a task in the public interest or pursuing our legitimate interests or those of a third party. You can exercise this right on ivana.

    • VI. Data retention, account deactivation and deletion.
    We store data until it is no longer necessary to provide our services and ivana technologies UG Products, or until your account is deleted – whichever comes first. This is a case-by-case determination that depends on things such as the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on ivana, you can access and delete that query from within your search history at any time, but the log of that search is deleted after six months. If you submit a copy of your government-issued ID for account verification purposes, we delete that copy 30 days after review, unless otherwise stated. When you delete your account, we delete things that you have posted, such as your photos and status updates, and you won't be able to recover this information later. Information that others have shared about you isn't part of your account and won't be deleted. To delete your account at any time, please contact us via info@ivana.tech.

    VII. How do we respond to legal requests or prevent harm?
    We access, preserve and share your information with regulators, law enforcement or others:
  • In response to a legal request, if we have a good-faith belief that the law requires us to do so. We can also respond to legal requests when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction and is consistent with internationally recognised standards.
  • When we have a good-faith belief that it is necessary to: detect, prevent and address fraud, unauthorised use of the Products, breaches of our Terms or Policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Products), you or others, including as part of investigations or regulatory enquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Products.

    • Information that we receive about you (including financial transaction data related to purchases made on our Products) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for term breaches for at least a year to prevent repeat abuse or other term breaches.

    VIII. How do we operate and transfer data as part of our global services?
    We share information globally, both internally and externally with our partners and with those you connect and share with around the world in accordance with this policy. Information controlled by ivana technologies UG will be transferred or transmitted to, or stored and processed in, the United States or other countries outside of where you live for the purposes as described in this policy. These data transfers are necessary to provide the services set forth in our General User Terms and to globally operate and provide our Products to you. We utilise standard contractual clauses approved by the European Commission and rely on the European Commission's adequacy decisions about certain countries, as applicable, for data transfers from the EEA to the United States and other countries.

    IX. How will we notify you of changes to this Policy?
    We'll notify you before we make changes to this Policy and give you the opportunity to review the revised Policy before you choose to continue using our Products.

    X. How to contact us with questions
    If you have any questions, please contact us online via info@ivana.tech.The data controller responsible for your information is ivana technologies UG, which you can contact online or by writing to:
    Ivana technologies UG (haftungsbeschränkt)
    Panoramatraße 143
    69126 Heidelberg
    Germany

    Date of last revision: 4 October 2022

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